Launched in 1965, Durango has developed broad appeal and earned a reputation for authenticity and quality in the western footwear market.
Slipping on your Durango's gives you a feeling of adventure and freedom. You’re ready to be mischievous, have fun, live a little on the edge and maybe even live dangerously.
Georgia Boot was launched in 1937 and is our moderately priced, high quality line of work footwear. Georgia Boot empowers those who work hard- the workers that pride themselves in building real value with their hands. We help them achieve personal success by creating performance-enhancing footwear designed for the physical demands of their specific trades.
Rocky, established in 1979, is our premium priced line of branded footwear, apparel and accessories. Rocky footwear and clothing is for people who are active, engaged and on the go. ROCKY’s superior comfort, design, insulation, and waterproofing system empowers them to achieve their personal best and gives them the confidence to succeed – CONFIDENCE IN ACTION.